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Banking & Finance

Citi named Best Digital Bank in Asia

Released at: 14:28, 01/12/2015

Citi named Best Digital Bank in Asia

Bank picks up Best Corporate/Institutional Digital Bank and Best Consumer Digital Bank from Global Finance magazine.

by Doanh Doanh

Citi has been recognized as Asia’s Best Digital Bank for 2015 by Global Finance magazine, picking up Best Corporate/Institutional Digital Bank and Best Consumer Digital Bank in the region. 

“Technology and digitization are transforming how we serve clients,” said Ms. Natasha Ansell, Citi Vietnam Country Officer: “From credit cards to ATMs, Citi has a long history of embracing new technologies to innovate financial tools, making the banking experience more and more value added and efficient for our clients.”

She added that in Vietnam Citi has had good success with innovation, including new hi-tech branches that have since been rolled out globally. “Our priority is to be the leading digital bank in this market,” she said.

Global Finance evaluates online and mobile banking applications, with winners selected based on the strength of their strategy for attracting and servicing online customers, success in getting clients to use web offerings, growth of the online customer base, breadth of products offered, evidence of tangible benefits gained from internet initiatives, and website design and functionality.

Commenting on winning Best Corporate/Institutional Digital Bank, Mr. Amol Gupte, Head of Treasury and Trade Solutions Asia Pacific at Citi, said: “We are committed to continuously harnessing innovation and digitization to help clients better adapt their operating models to shifting market and business demands. Our dedication to digital banking has helped deliver impactful results, making our products simpler, more convenient, and flexible, and allowing companies to have improved visibility over their treasury flows in ways that were not previously possible.”

The award is testimony to Citi’s drive to enhance the client experience through digitization as well as its strong partnership with clients.

Citi has been investing in digitizing its business in Asia to support the changing preferences of its clients. This has included launching mobile banking in all the 12 markets in which the bank operates consumer business in the region.

The bank is also actively searching out new solutions. This includes via the Citi Mobile Challenge, to help develop the next generation of fin tech solutions from the region.

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