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Banking & Finance

GPBank to adopt new branding

Released at: 13:11, 15/01/2016

GPBank to adopt new branding

Change to take place on January 19, with headquarters already bearing new branding.

by Luong Nhi

Global Petro Bank (GPBank) will officially announce a change in its branding on January 19, a bank official told VET.

Its headquarters at 109 Tran Hung Dao Street in Hanoi’s Hoan Kiem district already bears the new branding.

Gone is the old red icon, replaced by three polylines that are half blue and half yellow. In the name, the red dot between letter GP and Bank has been removed, with GP Bank appearing as one word.

Its slogan has also changed, from “Commitment to Excellence” to “New Belief, New Value”.

The management of GPBank was taken over by Vietinbank three months ago. At the January meeting of Vietinbank, Chairman Nguyen Van Thang said that GPBank’s deposit growth has increased 3 per cent and its business has gradually stabilized.

GPBank was the third bank the State Bank of Vietnam took over for a purchase price of VND0, following the Vietnam Construction Bank and OceanBank.

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