Media Tenor report finds media views industry in better light over last 16 months.
After researching over 6 million reports on banking and finance in Vietnamese media from January 1, 2014 to May 10, 2015, Media Tenor, a company managing reputations in and monitoring opinions of the industry, released its fifth Vietnam Research report in Hanoi today.
Based on the tone of media reports, it found that the banking sector has regained its positive image from an optimistic outlook and promising merger and acquisition (M&A) activities.
“M&A was the most common topic in media reports, which sparked debate among shareholders, bank owners, experts, and authorities,” the report said. "Profit or losses from M&A activities featured prominently during their implementation."
The results also showed that the Bank for Investment and Development of Vietnam (BIDV) was the benchmark, having climbed in rank from sixth to fourth with positive coverage. The National Citizen Bank (NCB) was also assessed as being successful in its branding, with the reputation of its leader, Ms. Tran Hai Anh, contributing to the bank’s image.
Finally, Media Tenor predicted a positive future for bankers, but notes there is some risk to reputations for those involved in M&As this year and as they go about continuing to restore their image after the scandals of recent years.