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Banking & Finance

VietinBank most valuable banking brand

Released at: 18:04, 30/10/2015

VietinBank most valuable banking brand

Brand Finance releases Vietnam Top 50 Brands in 2015, with Vinamilk taking the crown.

by Tue Lam

Brand Finance, headquartered in the UK and the world’s leading independent brand valuation and strategy consultancy, has announced the Vietnam Top 50 Brands in 2015.

VietinBank was the most valuable brand in the banking sector, with a brand value of $197 million, followed by BIDV with $176 million, Vietcombank $157 million, Sacombank $99 million, and Techcombank $99 million. 

This is the first time Brand Finance has compiled a Vietnam Top 50 Brands list. Value is based on criteria such as the ability to add value to products, the level of influence of the brand on customers, the cost to build the brand successfully, the brand’s value in the stock market, and the ability to create profits. 

In mid-October, in the V1000-Vietnam report, VietinBank was ranked fifth in the Top 10 enterprises paying corporate income tax in Vietnam.

VietinBank also entered the Top 2000 largest enterprises in the world, as ranked by Forbes, and ranked in the Top 10 in the Vietnam Gold Star Awards, honoring enterprises that have quality products in the process of international integration.

Vietnam Top 50 Brands in 2015

Rank

Brand Parent Company 2015 Brand Value ($ million) 2015 Brand Rating Enterprise Value ($ million) Brand Value / Enterprise Value (%)
1 Vinamilk VIETNAM DAIRY PRODUCTS JSC

1,137

AAA-

5,011

23%

2 Viettel Telecom MINISTRY OF DEFENCE

580

A

N/A

N/A

3 Vinhomes VINGROUP JSC

343

AA+

2,408

14%

4 MobiFone VIETNAM POSTS AND TELECOMMUNICATION GROUP

306

A-

N/A

N/A

5 PetroVietnam Gas PETROVIETNAM GAS JOINT STOCK

288

AA

3,260

9%

6