Central city aims at bolstering tourist numbers and tourism development to 2020.
Danang aims to turn the city's tourism to leading industry of the local economy from 2016 to 2020, according to Mr. Tran Chi Cuong Deputy Director of the municipal Department of Culture, Sports and Tourism spoke at "The 2016 Da Nang Spring Tourism Forum".
The forum was held in the city on March 25 to find the best ways to promote the development of the local tourism industry, the city's spearhead economic sector.
Accordingly, the city sets a target to reach 8 million tourists, including 2 million foreign visitors and gained VND27.4 trillion ($1.23 billion) in revenue by 2020. In order to reach this target, it will try to prompt routes to key international markets; actively organize tourism, culture, and sports events; and create unique and highly competitive tourism products in line with cultural values and environmental protection.
Together with developing tourism brand names, local authorities also highlighted the investment in maritime tourism services and high-end resorts, which are highly competitive in the region and beyond.
Da Nang plans to put into operation the Ba Na golf course and Than Tai Mountain hot spring resort, as well as develop tourism products at Son Tra Peninsula and Hai Van Pass.
At the forum, many tourism providers proposed a number of solutions to operate accommodation service efficiently such as tourists stimulus program at low season (from September to February every year) and preferential policies for two key customer segmentations at low season including MICE tourists and international visitors by supporting 50 per cent of sightseeing fare.
According to the Da Nang Department of Culture, Sports and Tourism, in the 2011-2015, the average growth rate of tourists to Da Nang reached 20.14 per cent per year. Total revenue from tourism increased by 30.7 per cent per year on average. In 2015, tourists to Da Nang reached 4.68 million, ranking 4th compared to other regions in the country.
By the end of 2015, Da Nang had 74 investment projects in the field of tourism and services with a total investment of $8.4 billion. Of which, foreign investment projects were 16 with a total investment of $1.2 billion.