The world's largest cave woos millions of American viewers during a live broadcast by the popular morning TV program.
On May 13 the Good Morning America program on the ABC television network in the US broadcast live from Son Doong and En Caves in central Quang Binh province, promoting the magnificence of the cave systems, found deep within a patch of remote jungle, as well as the culture and life of local people and many other tourist attractions around the country.
Deputy Prime Minister Vu Duc Dam was interviewed live on the program. “Son Doong Cave was developed over the course of millions of years,” he told viewers. “In days long gone local people lived from hunting and gathering in the jungle. Today, many are involved in tourism and have better lives. They also recognize that nature is a valuable asset to be preserved and protected.”
He also spoke of the country’s socio-economic development strategies, sustainable tourism efforts, and the contribution of the tourism sector to economic growth and the incomes of local people. “Vietnam pursues sustainable tourism development in accordance with environmental protection and promotes traditional cultural values and local livelihoods,” he said.
The Deputy PM also expressed his gratitude to ABC for featuring Vietnam on Good Morning America, highlighting the appeal of the country’s culture, landscapes, and hospitality, and said he expected it would welcome more international visitors in the future, including Americans.
Popular reporter Ginger Zee and her team also took a seaplane trip over Ha Long Bay to introduce Vietnam’s world heritage site to viewers, in a feature broadcast on May 12.
On TV screens in the US for 40 years, Good Morning America is one of the most watched programs in the country and around the world, with about 6 million viewers.
Son Doong Cave is the world’s largest and was discovered by a local man, Ho Khanh, in 1991. In 2009 it was explored in-depth by British cavers, led by Howard Limbert. The name “Son Doong” means “mountain river cave”, and it’s believed to have been created 2-5 million years ago by river water eroding the limestone underneath the mountain.