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La Residence in Hue to re-emerge

Released at: 18:28, 11/12/2018

La Residence in Hue to re-emerge

Photo: Azerai

Hotelier Adrian Zecha to re-open historic hotel as Azerai La Residence, Hue, in February.

by Doanh Doanh

Azerai, an emerging hospitality group led by hotelier Adrian Zecha, is planting another flag in the former imperial capital of Vietnam, Hue.

The historic La Residence hotel, to be known as Azerai La Residence, Hue, will celebrate its official opening in February after the most extensive renovation since the historic, 1930-built mansion was completely overhauled 13 years ago.

The 122-room hotel’s aesthetic affirms Azerai’s devotion to simplicity and elegance and reconfirms the brand’s commitment to affordable luxury.

Anchored by a 1930s colonial mansion and two complementary wings built in 2005, the hotel commands 200 meters of frontage along the fabled Perfume River, with views of the imposing Flagtower Bastion and the 1804-built Citadel on the river’s north bank.

Poised between the landmark Hue Railway Station and a string of colonial-era buildings, the hotel’s facade and long horizontal lines are testament to its art deco roots and enduring appeal.

Azerai La Residence, Hue is a complement to the 60-room Azerai Can Tho, which debuted on the Mekong Delta this past spring. The name Azerai was inspired by the initials of Adrian Zecha and the Persian word caravanserai, a resting place usually around a central courtyard.

Azerai is a new story and brand of hotels offering guests simple elegance, refined design, discreet and attentive service in places of unique beauty and cultural interest. Azerai is uniquely envisioned for today’s experienced urbane individuals, couples and families looking for distinction, quality, and comfort at affordable prices.

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