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Meliá Hotels' focus on Vietnam

Released at: 16:50, 19/04/2019

Meliá Hotels' focus on Vietnam

Photo: Meliá Hanoi

Senior group leaders visit Vietnam hotels during Asia trip.

by Doanh Doanh

Executive Vice President and CEO of Meliá Hotels International, Mr. Gabriel Escarrer, and its Chief Operating Officer Mr. André Gerondeau, have completed their first annual tour of China, Myanmar, Vietnam, and Indonesia, some of the countries with the greatest growth potential for the company in a region that led growth of international arrivals in 2018, with 7 per cent.

Growth in Asia-Pacific is one of the key features of the Meliá Hotels International 2020 strategy, focusing 100 per cent on leisure resorts and urban leisure or “bleisure” hotels. Growth is being achieved primarily through hotel management agreements, which allow the company greater agility and appropriate returns with low levels of leverage.

“After more than 30 years operating hotels in Southeast Asia and almost ten years of experience in China, we are a long way along the learning curve in a destination that is equally exciting and complex,” said Mr. Escarrer. “For a company with expertise in the leisure and urban leisure markets such as Meliá, the Asia-Pacific has similar potential to other regions such as the Caribbean, both in regard to its contribution to the group’s results and to expansion and our international reputation over the coming years.”

In Vietnam, the Meliá executives visited its leading “bleisure” hotels, including the well-established Meliá Hanoi, INNSiDE by Meliá Saigon Central - the first hotel for the INNSiDEby Meliá brand in the region - and the Meliá Ninh Binh, all of them ideal options for both business and leisure travelers.

The strong commitment of Meliá in the south of Vietnam took them to visit some of the group’s most spectacular projects, like the successful Sol Beach House Phu Quoc and Meliá Ho Tram Beach Resort, already operating, as well as to check the progress of projects such as Meliá Cam Ranh Bay, where they are considering the addition of new projects.

Meliá Hotels International currently has more than 50 hotels in Asia-Pacific either already in operation or in the process of opening, with a special focus on Indonesia (16 hotels), Vietnam (13), and China (9). In Vietnam and Indonesia, Meliá is already on par with all of the largest international hotel operators.

Sustainability and circular economy

Since the opening of Meliá Bali in the 1980s, the company has always understood the importance of sustainability and corporate responsibility in this part of the world, due to its significant social and environmental culture and awareness. This early vision of “responsible tourism” laid the foundations for Meliá to be acknowledged today as the third most sustainable hotel company in the world, according to rankings prepared by RobecoSAM, a sustainable investment agency whose ranking is used by the Dow Jones Sustainability Index.

Among the solidarity and environmental improvement projects at company hotels in Asia-Pacific, the “Soap for Hope” project, held in cooperation with the Diversey Group, has been a highlight and been running since 2018 in seven Meliá hotels in the region: Meliá Hanoi, Meliá Bali, Melia Danang, Meliá Yangon, Meliá Purosani, Sol Beach House Bali Benoa, and Sol House Bali Legian. As part of the tour, Mr. Escarrer and other group executives visited the hotels to learn more about their progress and hear from hotel staff and members of the community.

The “Soap for Hope” project aims to recycle soap used by hotel guests (about three tons per year for an average hotel with 400 rooms) and give it new “life”, at the same time improving public hygiene, reducing waste, and providing employment to communities that most need it. In 2018, the hotels involved managed to recycle 13.3 tons of soap and help more than 9,800 people.

Meliá Hanoi is the leading “bleisure” hotel in Vietnam and Asia-Pacific, nestled in the heart of Hanoi and a perfect combination of business and conference and the ultimate place to unwind amid the city’s hustle and bustle.

Celebrating its grand opening on April 20, Meliá Ho Tram Beach Resort is one of the most prestigious beachfront resorts worldwide under the brand. This new property reinforces Vietnam’s role in the development strategy of Meliá Hotel International in the region.

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