Sofitel Plaza Hanoi to become Pan Pacific Hanoi on October 1.
Pan Pacific Hotels Group (PPHG) will launch its Pan Pacific Hotels and Resorts brand in Vietnam in the fourth quarter of this year with the introduction of Pan Pacific Hanoi.
The property, which is already a city icon, was acquired by PPHG in 2001 through a joint venture with the Hanoi Construction Corporation and has been operating as the Sofitel Plaza Hanoi in a prime location by West Lake.
From October 1 it will be re-branded Pan Pacific Hanoi after refurbishments to its lobby, lobby bar, all-day dining restaurant and meeting space. Besides imparting a sense of space and a feeling of calm, the renewed Pan Pacific Hanoi seeks to deliver its brand promise of “Your Refreshing Pacific Experience” by providing an invigorating blend of the culture and heritage of the Pacific Rim.
Featuring 273 guestrooms and 56 serviced suites, the hotel is located minutes away from the historic Old Quarter and commands a picturesque view overlooking West Lake and the Red River. Its central location also offers convenient access to the business district.
“We are very excited to be bringing the Pan Pacific brand to a city like Hanoi, where personalized service and attention to detail perfectly complement our brand positioning,” said Mr. Bernold Schroeder, CEO of Pan Pacific Hotels Group.
“Having a brand-defining hotel in Hanoi is part of our strategy to establish our presence in key gateway cities in the Asia Pacific region. We are committed to Vietnam as a strategic growth market as it ushers in a new phase of exciting developments in travel and tourism.”
Pan Pacific Hanoi will be the Group’s second property in Vietnam, after the award-winning Park Royal Saigon in Ho Chi Minh City.
Pan Pacific Hanoi will be a valuable addition to PPHG’s collection of luxury and upscale hotels, resorts and serviced suites in Indochina, which in addition to Park Royal Saigon, Park Royal Yangon and Park Royal Nay Pyi Taw, as well as Pan Pacific Yangon which opens in 2017, will further augment the Group’s growth plans in the region.
Pan Pacific Hotels Group is a wholly-owned hotel subsidiary of the Singapore-listed UOL Group Limited, one of Asia’s most established hotel and property companies with an outstanding portfolio of investment and development properties.
Based in Singapore, Pan Pacific Hotels Group owns and/or manages over 30 hotels, resorts and serviced suites with more than 11,000 rooms including those under development in Asia, Oceania, North America and Europe.
The Group comprises two acclaimed brands: Pan Pacific and Park Royal. Pan Pacific is a leading brand in Asia and the Pacific Rim, with hotels offering premium accommodation and services. Park Royal is a collection of comfortable leisure and business hotels and resorts located in the heart of cities and interesting locales across Asia Pacific.