Vietnam's tourism sector continues to be a promising source of income for the country.
According to data from STR Global, a leading global hospitality data center, Vietnam saw impressive hotel performance in the first quarter of the year.
Results throughout Asia-Pacific were mostly positive compared with the first quarter of last year, with a 1.7 per cent increase in occupancy to 66.6 per cent and average daily rates (ADR) remaining nearly flat.
The revenue per available room (RevPAR) increased by 1.5 per cent on average to $69.93.
Vietnam led the growth, with a 5.6 per cent increase in occupancy to 68.7 per cent and a 4.5 per cent rise in ADR to $129.67 in the upscale segment.
The country’s ADR was the highest on record for any quarter. As a result, RevPAR grew in the double digits (10.3 per cent) to $88.98 in the four-star and five-star hotel categories.
According to the Vietnam National Administration of Tourism (VNAT) the country welcomed 108,750 visitors from Russia during the first quarter of the year, a year-on-year increase of 13.5 per cent.
STR analysts note that with the Vietnamese Government easing visa policies, Vietnam is now viewed as a more secure destination for Russians compared with traditional destinations.
Mr. Mauro Gasparotti, Director of Alternaty Vietnam, said that “Vietnam is only at the beginning of long-lasting hospitality growth. The country has, for years, been seen as the frontier destination for seasoned travelers looking for cultural experiences, but has now started to be recognized as an international holiday destination able to offer excellent climate, food, beaches, culture, and all the international-standard comforts that foreign travelers are looking for.”
With the expansion of international airports around the country, better infrastructure, and higher quality hotels and entertainment, travelers are now finding Vietnam an excellent alternative to more mature destinations such as Thailand and Malaysia, he added.
According to figures from VNAT more than 3.2 million foreigners visited Vietnam in the January-April period, up 17.8 per cent over the same period last year, with the highest number of visitors coming from China and South Korea.
The number of domestic travelers last year also increased 48 per cent, totaling 57 million from 38.5 million in 2014.
Mr. Rudolf Hever, co-founder of Alternaty Vietnam, said emerging “hot” new destinations were one of the key incentives for luring local travelers.
“New destinations such as Quang Binh and Ninh Binh have seen a significant increase in travelers, who see these places as worthy travel destinations; a clear sign that Vietnamese are keen to explore their motherland,” he added.