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Biz Traveler

Vietnam sharpens appeal for affluent travelers

Released at: 11:56, 03/06/2015

Vietnam sharpens appeal for affluent travelers

Exclusive consortium of country's top hotels and cruises debuts as Quintessential Collection.

by Quynh Nguyen

Four of the most exclusive hotels and cruises in Vietnam - Sofitel Legend Metropole Hanoi, Nam Hai in Hoi An, The Reverie Saigon in Ho Chi Minh City, and Paradise Cruises on Ha Long Bay - worked together with the Balcony Media Group to launch Quintessential Collection Vietnam at http://quintessentialcollectionvietnam.com on June 2.

The website is a new digital platform that will function as the single most important resource for affluent travelers in Vietnam.

According to Mr. Jim Sullivan, Managing Director of the Balcony Media Group, knowing where to go for the quintessential Vietnamese accommodation experience is the first thing to know. “But what to do when she gets there, what to read before he goes, what to watch, what to listen to, who to look for - all of this essential information is going to drive the site,” he said.

Every month the general manager of one of the Quintessential hotels will blog on issues that matter to affluent travelers, be it having a tuxedo made in Hanoi, reading a translation of the epic Vietnamese poem “The Tale of Kieu”, enjoying a night at the opera, where to get the best martini, and what to take home from the trip.

The site will also report on what the world’s leading media are saying about Vietnam and what activities affluent travelers indulge in while in the country.

“The headline coming out of Vietnam, for years and years, was ‘Good Morning, Vietnam’,” said Mr. Sullivan. “That headline was fine for a destination that appealed to backpackers. But when a hotel starts picking up guests in a Rolls Royce Limited Edition Phantom Dragon, we’re on the cusp of a very elegant evening, indeed. Good Evening, Vietnam.”

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