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Vingroup unifies tourism brands

Released at: 10:39, 13/08/2015

Vingroup unifies tourism brands

Hotels and resorts fall under a single brand name.

by Hoai An

Vingroup announced on August 12 that it will establish the Vinpearl Hotel Management Company and a unified Vinpearl brand for its resorts and hotels.

The move expresses Vingroup’s determination to build a long-term brand for its resorts and hotels of international standard. Vinpearl Hotels & Resorts will include two main product lines: City Hotel and Resort.

The group names its products as specific destinations, such as Vinpearl Resort Nha Trang, Vinpearl Nha Trang Bay Resort & Villas, Vinpearl Da Nang Resort & Villas, Phu Quoc Resort Vinpearl, and Vinpearl Hotel Landmark 81.

Its resorts are mostly located near the coastline or in scenic areas and are surrounded by other services from Vingroup, such as theme parks, water parks, and aquariums, as well as Vinpearl Land, Vinpearl Golf Club, and Vincharm healthcare and beauty centers.

Vinpearl has also gradually expanded its presence in large urban areas with its new product line, City Hotel. The hotels are located in socio-economic centers of Vietnam and will appear in other countries in the near future, serving conference, workshop, shopping, and entertainment needs.

The Vinpearl Hotel Management Company is a modern and professional company working under international practice to optimize the performance and enhance the quality of the international five-star standard services within the entire resort and hotel network.

After ten years of development, Vinpearl Hotels & Resorts now has five resorts with a total of 4,000 rooms, welcoming millions of guests each year. 

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