Both visitor numbers and tourism revenue increase year-on-year.
Central Da Nang city welcomed 369,339 visitors in March, an 11.5 per cent increase against March 2015, the city’s Department of Culture, Sports and Tourism (DCST) reports.
In the first quarter total visitors numbered 1,040,169; 19.6 per cent higher year-on-year and accounting for 20 per cent of the annual plan.
Revenue from tourism was estimated at VND3 trillion ($135 million), up 17.5 per cent compared to the same period of 2015 and equal to 20.2 per cent of the 2016 plan.
Annual growth in tourist numbers to Da Nang averaged 20.14 per cent in the 2011-2015 period with revenue increasing 30.7 per cent a year on average.
Da Nang welcomed 4.68 million tourists last year, ranking it fourth in the country.
As at the end of 2015 it had received 74 projects in tourism and services with combined investment capital of $8.4 billion, including $1.2 billion invested in 16 projects by foreign entities.