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13th Vietnam Expo for December

Released at: 09:23, 14/11/2015

13th Vietnam Expo for December

More than 20 national pavilions to exhibits goods from December 2 to 5 in HCMC.

by Thu Hoang

The Vietnam International Trade Fair (Vietnam Expo), part of a series of effective trade promotion activities, will be held from December 2 to 5 at the Saigon Exhibition and Conference Centre (SECC) in Ho Chi Minh City’s District 7.

“Promoting market development and expanding business cooperation between domestic and overseas enterprises, Vietnam Expo has become a commercial bridge with a growing number of participating enterprises,” said Mr. Nguyen Khac Luan, General Director of the Vietnam National Trade Fair & Advertising Company (Vinexad).

Five national pavilions and many major brands and corporations from different 20 countries and regions will join the Expo, Mr. Luan added, such as South Korea, Malaysia, Japan, Taiwan, Romania, Sri Lanka, Spain, and China. South Korea, Malaysia, Taiwan, and China have had pavilions at Vietnam Expo every year for ten years or more.

Taiwan Excellence is a major display with the purpose of conveying messages about the country’s products and brands. This year is the first time consumers in Ho Chi Minh City will have the opportunity to access the products of Taiwan Excellence through both online and traditional sales channels. Lazada, the leading e-commerce website in Vietnam, has been selected as the partner for official online sales.

A new feature of this year’s campaign is that instead of introducing separate products, those of the Taiwan Excellence brand are brought to Vietnamese customers with technological solutions, house ware, and comprehensive healthcare, in particular a series of technological products for business customers.

Vietnam is the tenth largest trading partner of Taiwan, according to figures from the Taipei Department of Trade, according to Mr. Tang Ming Hui, Director of the Representative Office of the Taiwan Foreign Trade Development Council (TAITRA) in Vietnam. “In 2015 TAITRA selected only 15 key markets to organize a series of events and the reason why we continue to choose Vietnam is because of the positive response from Vietnamese consumers to high quality products originating from Taiwan.”  

As reported by the Ministry of Planning and Investment, in 2014 South Korea was the largest investor in Vietnam with total capital of $36.7 billion, and in the beginning of 2015 the country held second position among the 15 countries and territories having investment projects in the country.

With the experience from 13 consecutive years participating in Vietnam Expo, South Korean enterprises have become familiar with the production and consumption needs of Vietnamese people.

Vietnam Expo this year will welcome the participation of more than 70 South Korean enterprises from leading production areas in the country such as Bucheon, Keongnam, Suwon, and Hannam.

Enterprises belonging to the Department of Trade of large Chinese cities such as Beijing, Fujian, Zhejiang, and Guangzhou will be in attendance, with displays including machinery components, materials, and additives for the textile and leather industry.

For the first time the Sri Lanka Trade Promotion Agency is participating in Vietnam Expo, bringing items such as high-quality paint that has multiple applications in many fields, as well as jewelry, gems, and natural cosmetics, which are considered strengths of the country.

Organizers expect Vietnam Expo will welcome a total of 20,000 visitors this year.

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