Photo: Aoen Mall
To open on July 1, latest Aeon mall targets curious young people and families with money to spend.
The Aeon Co. and the Aeon Mall Co. will open Aeon Mall Binh Tan on July 1 - their fourth shopping mall in Vietnam and the third in Ho Chi Minh City and the nearby area.
The mall is about 10 km southwest of the city center, within the International Hi-Tech Healthcare Park in Binh Tan district. With its convenient access the mall is expected to attract customers from the city and surrounding areas.
Developed under a concept of being a “New Sensation Entertainment Mall”, it will target young people and families filled with curiosity and a willingness to spend. The mall will offer “New Discoveries”, “New Experiences”, and “New Lifestyles”.
Each floor of the mall offers a diverse dining zone with a wide selection of restaurants, from popular local beer restaurants with open terrace seating to a dining area modeled after Hoi An ancient town, a world heritage site in central Vietnam.
In response to consumer demand for high quality and highly functional Japanese goods, the mall offers an abundant selection of products from Japan to meet their needs. It will strive to improve convenience in the shopping experience through simple and clear product displays along with “Touch & Try” corners where customers can test products before purchase.
The mall is the first of Aeon in Vietnam to use solar power. Based on the Aeon ECO project unveiled in September 2012, the shopping will mall implement three core strategies reducing energy consumption, generating renewable energies, and providing social infrastructure to protect the life of local communities. With these strategies, the mall aims to become a leading “ECO Store” in the ASEAN region.
- Aeon Mall
- consumer demand