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Aeon Mall Long Bien opens its doors

Released at: 18:17, 03/11/2015

Aeon Mall Long Bien opens its doors

Official opening on November 3 followed soft opening on October 28.

by Hoang Thu

Aeon Mall Long Bien, the largest of the three Aeon shopping malls in Vietnam, officially opened to be public on November 3.

A “soft opening” has been underway since October 28, attracting over 310,000 visitors, according to Mr. Yukio Konishi, Chairman and General Director of Aeon Mall Vietnam and Aeon Mall Him Lam.

Revenue at Aeon Mall Long Bien has doubled the total at the Aeon Malls in Ho Chi Minh City and southern Binh Duong province, Mr. Konishi added. “With over 12,000 types of goods Aeon Mall Long Bien is sure to satisfy customers demand.”

Vietnam is a market of potential, especially in retail, so the group will open more shopping malls around the country, he said.

Speaking at the opening ceremony, Deputy Minister of Industry and Trade Ho Thi Kim Thoa said that with a population of over 90 million people, of which urban-dwellers account for 33 per cent, and rising average incomes, Vietnam has the potential for retail development. Total retail sales in the country reached $140 billion in 2014 and average annual growth is some 14-15 per cent per year.

Compared with Japan and other countries in the region, the number of retail facilities in Vietnam is large but they are mainly in traditional retail, such as wet markets and small grocery stores, while the number of modern retail trade centers, supermarkets, and convenience stores is quite low, Ms. Thoa added.

Vietnam is the third country Aeon has selected to build large-scale shopping malls, after Malaysia and China. On an area of 96,000 sq m with a gross floor area of 120,000 sq m, Aeon Mall Long Bien received investment of over $200 million.

It comprises four floors with 180 outlets, half of which belong to Vietnamese tenants, 20 per cent to Japanese tenants, and 30 per cent to tenants from elsewhere.

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