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AIA Vietnam launches new brand promise

Released at: 18:58, 11/03/2019

AIA Vietnam launches new brand promise

Photo: AIA Vietnam

"Healthier, Longer, Better Lives" the new slogan for life insurance company, launched at an event featuring David Beckham.

by Hong Nhung

AIA Vietnam officially launched its new brand promise, Healthier, Longer, Better Lives, on March 9. The new brand promise is purpose-led, placing a firm emphasis on AIA Vietnam’s commitment to taking action to positively impact the lives of its customers.

“Healthier, Longer, Better Lives is a single, powerful brand promise that is an accurate and up-to-date reflection of what AIA stands for and what we do as a company,” said Mr. Stuart Spencer, Group Chief Marketing Officer at AIA. “Asia is getting wealthier but it is not getting healthier, given the rapid and prevalent rise of lifestyle-related diseases across our region. We are committed to helping address this disturbing trend by playing a proactive and positive role in the lives of our customers.”

To celebrate this special occasion, David Beckham visited AIA Vietnam for the first time in his capacity as AIA’s Global Ambassador. He joined more than 3,000 enthusiastic attendees at the “Song” Festival, AIA Vietnam’s large-scale public event designed to help launch Healthier, Longer, Better Lives in the country.

“I have been lucky enough to travel to many different places in my role as Brand Ambassador with AIA,” David said. “Vietnam is a beautiful country, and to be here today with all of the AIA customers, agents, staff and members of the public celebrating the Song Festival is really exciting. I believe it is so important to maintain a healthy lifestyle, and I am impressed by the positive and healthy living attitude here.”

The “Song” Festival at 7th Military Region Stadium generated an overwhelming response from the public with David Beckham’s presence and a wide variety of wellness, sports, cooking and art activities for participants and their families.

The “Song” Festival is just the kick-off for a series of exciting wellness events that AIA Vietnam has in store. At the press conference following festival, David Beckham also had the honor of introducing the ten winners of a 100-hour expedition to Son Doong cave in central Quang Binh province happening in mid-March - an initiative that is part of AIA’s year-long program of special events and activities to mark its Centennial Celebration across the Asia-Pacific region.

“Through AIA Vitality, which we look forward to launching in Vietnam, we can engage and empower all our stakeholders to make significant improvements in their health and reward them for doing so,” Mr. Spencer said. “Partnering with David as our Global Ambassador is also helping us to heighten public awareness as we look to create a movement, to change the way people across Asia take care of themselves.”

“AIA Vietnam is very excited to be part of AIA’s global initiatives to help people across Asia live healthier, longer and better lives,” said Mr. Wayne Besant, CEO of AIA Vietnam. “I believe that everyone can change and adopt a healthier lifestyle by taking one small step at a time. AIA Vietnam commits to stand side-by-side with our customers and stakeholders every step of the way, because we believe that ‘What is good for our customers is good for Vietnam’.”

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