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Alibaba.com backing SMEs' exports

Released at: 12:37, 02/11/2019

Alibaba.com backing SMEs' exports

Photo: Khanh Chi (VET)

"Go Export" forum advises local SMEs looking to thrive in the digital age.

by Hong Nhung

Marking its ten years in Vietnam and celebrating the success of local small and medium-sized enterprises (SMEs) on its platform, Alibaba.com held an SME-focused event in Ho Chi Minh City, "Go Export", that attracted more than 400 SMEs from Vietnam’s key business sectors and associations.

The event highlighted the need for digital transformation in exports and provided valuable insights from global buyers on the potential of Alibaba.com in enabling local SMEs to expand their business to international markets, through special sessions from Mr. Zhang Kuo, General Manager of Alibaba.com, and Mr. John Caplan, Head of North America B2B at the Alibaba Group.

Mr. Stephen Kuo, Head of Asia Pacific at Alibaba.com, screened a video capturing the ten-year journey of Alibaba.com in Vietnam and spoke of his experience from interacting with suppliers from the country and the potential of the market in Vietnam.

“Given the country’s growing economic status in Southeast Asia, Vietnamese SMEs have strong manufacturing capabilities with more than 500,000 entrepreneurs,” Mr. Zhang Kuo told the event. “Yet very few of them have established global trading with the use of digital channels. There are many categories in which Vietnam holds great advantages in terms of skilled workforce, high-quality products, and competitive pricing.”

“Therefore, we at Alibaba.com believe that the country is poised for even more significant growth in exports, making Vietnam a focus for the B2B business. We are looking forward to supporting Vietnamese SMEs to reach out to global markets with the help of the platform, transforming their business digitally and creating more jobs opportunities for the local workforce.”

Taking the US market as an example, which is the top buyer market for the business, Mr. Caplan said that Alibaba.com offers Vietnamese sellers’ access to an enormous pool of qualified global buyers.

“Today, Vietnam is a high-priority market for many American companies looking to source quality goods at competitive prices,” he said. “US businesses want products that Vietnamese companies sell and Alibaba.com’s US-based team is aggressively working to raise awareness of supply from Vietnam on the Alibaba.com platform. This will drive more high-quality buyers to our platform and that in turn creates big opportunities for Vietnamese sellers.”

Today, Alibaba.com is one of the world’s largest global B2B e-commerce marketplaces operating in over 190 countries and territories. Its core proposition revolves around onboarding SMEs onto the platform for them to gain visibility among global buyers, empowering them with knowledge of e-commerce, building an ecosystem to support them, and offering them digital tools for selling and thriving in the global market.

To support SMEs in Vietnam, Alibaba.com has created a robust channel network by partnering with five local players, who not only promote the platform among local exporters but also provide ongoing support to help them make the most of their online presence.

Among many success stories from local SMEs that transformed their businesses with Alibaba.com, two were present at the forum. Ms. Tran Bao Ngoc, owner of M.i.i.n Eyelash, inspired the crowd with the story of how she saved her business from the brink within two weeks of enrolling on the platform and is now receiving consistent large monthly orders from markets like the US and Russia.

Mr. Vu Trung Son, Director of Vietnam Agarwood Center, explained how he found Alibaba.com and has since exported to markets including the Middle East. Today, his company proudly supplies agarwood to over 40 countries and territories around the world.

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