Online Export Forum discusses improving competitiveness of exporters to seize opportunities from FTAs and TPP.
Alibaba and OSB Holding, an authorized dealer of Alibaba, held the Online Export Forum 2015 on November 11 with the theme of “Increasing Competitive Abilities of Export Enterprises via E-commerce with the EU-VN FTA”.
Leaders in the export sector and e-commerce gathered together to discuss the opportunities presented from agreements such as the EU-Vietnam Free Trade Agreement (EVFTA) and the TPP. The primary content focused on solutions to increasing the competitive ability of enterprises and support industries in exporting and expanding markets to the EU and the US via Alibaba’s platform.
Mr. Tran Xuan Thuy, Vietnam Director of Alibaba, spoke of the importance of applying e-commerce in increasing the competitive ability of small and medium-sized enterprises (SMEs), especially export enterprises. He believes that e-commerce is the key to promoting exports in the future using the experience of Alibaba over the last 16 years.
The competitive ability of Vietnamese enterprises in particular and of products with Vietnamese origin is considered to be poor, according to Mr. Tran Thanh Hai, Deputy Director of the Export - Import Department at the Ministry of Industry and Trade. Mr. Hai shared solutions in applying e-commerce in identifying markets for Vietnamese products. In his view, though the economies of many countries may be slipping Vietnam’s has the potential to rise. “Vietnam is small in the rankings but not small in potential,” he said.
Dr. Le Dang Doanh, senior economist and former Director of the Central Institute for Economic Management, shared his knowledge on the challenges, opportunities, and preparations necessary for export enterprises to penetrate into the EU market after the FTA comes into being. The FTA, he said, is a huge push for Vietnam’s exports in the 2016-2020 period.
Talking about the solutions of Alibaba, Mr. Tran Dinh Toan, Deputy General Director of OSB Holdings, explained their Gold Supplier service, which focuses on increasing competitive abilities to enter into international markets, especially the EU. He also shared the experience and difficulties in the development of major enterprises so that SMEs can adopt a better direction.
This was the first of four similar events in four cities: Hanoi (November 11), Da Nang (November 18), Ho Chi Minh City (November 19), and Can Tho (November 21).