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Bia Saigon, a top brand that has allied with World's Top Football League

Released at: 13:14, 03/08/2018

Bia Saigon, a top brand that has allied with World's Top Football League

Photo: Bia Saigon

The beer brand's logo will be featured on Leicester City's kit for the 201-2019 season.

by Hai Van

On August 2, Bia Saigon (Sabeco) is set to make its appearance at the Premier League, a global football platform in Leicester. As Leicester City’s official sleeve sponsor, the logo of Bia Saigon will adorn their shirts in every fixture throughout the 2018-2019 season. This will be an important milestone for the brand known widely as “The Pride of Vietnam,” and it shows how much of an effort they are making to go international. With this sponsorship, they'll be capturing the global spotlight through the most high-profile football league in the world.

This is the first step of Bia Saigon's long-term strategy to raise the profile of the brand, maintain its leading position in the Vietnamese market, ascend global platforms, and contribute to Vietnam’s socio-economic development.

Mr. Bennett Neo, CEO of Sabeco, stated that Bia Saigon is proud to be featured in the Premier League, one of the world’s leading football leagues and one of the largest sporting platforms. “This is our first effort in exploring global platforms and popularizing the pride of the nation around the world,” he said. 

They realized that it was a rare opportunity to raise its profile to a new level by leveraging the powerful influence of football on the Vietnamese market. This partnership opportunity will help enhance Bia Saigon’s visibility to billions of global fans worldwide all season long.

As the most viewed sports league in the world televised across 212 areas and regions, the Premier League promises to take Bia Saigon to more than 4.7 billion people globally. Vietnamese football fans will be able to celebrate Leicester City’s successes even more.

Football has been crowned as the king of sports crossing all boundaries and attracting people of all nations, religions, and ethnicities. The Vietnamese nation is steadily becoming more passionate about this sport in step with the superb achievements of the national team at major tournaments.

After each victory, millions of fans in cities and provinces across Vietnam pour into the streets to celebrate. It shows just how much they love the game in Vietnam. Arguably, football is one of the most popular and discussed topics in the country right now.

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