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BIG Cola gets bigger

Released at: 17:35, 30/09/2015

BIG Cola gets bigger

Popular beverage maker introduces new bottle size.

by Doanh Doanh

BIG Cola, the best-selling, most international and emblematic brand in AJE’s portfolio, has recently introduced a new 535 ml bottle in Vietnam.

The move is directly related to AJE’s business model of “democratizing consumption”, in which the company has achieved great success in markets where it has landed.

BIG has been ranked in the Top 10 most chosen brands in Latin America and the second in frequency of consumption, according to the Brand Footprint 2015 rankings prepared by consultants Kantar Worldpanel (KWP). It has also proven to be the favorite drink in Indonesia, as ranked by Roy Morgan in 2015.

AJE arrived Asia in 2004 with its most famous product, BIG Cola, arriving in Vietnam in 2010. BIG introduced its business model and philosophy of “democratizing consumption” and aimed to identify consumers who have dreams and want to do something BIG in life. These are what the brand calls “BIGGERS; people who think BIG in order to make their dreams come true.

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