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Canon unveils new projector range

Released at: 08:23, 16/06/2018

Canon unveils new projector range

Photo: Hong Nhung (VET)

Imaging giant enters local projector market by introducing new products at event in HCMC.

by Khanh Chi

Canon Marketing Vietnam announced its entry into Vietnam’s exciting projector market at an exhibition entitled the “Big Screen Era” held in Ho Chi Minh City’s District 3 on June 15 and 16, where customers have the chance to experience the company’s advanced projection technology for home and business.

The event marks the company’s 16th year in Vietnam and sees the projector range inherit Canon’s legacy of imaging excellence. Canon, which already markets a range of products in Vietnam such as cameras, printers, and photocopiers, brings world-leading technology such as Ultra Short Throw, advanced LCOS display screens, lens replacements that suit varying presentation purposes, and simple installation and maintenance thanks to Canon’s modular design.

“Vietnamese consumers have come to love the Canon brand over the past 16 years through our cameras, printers, scanners, and other imaging solutions,” said Mr. Hiroshi Yokota, CEO of Canon Marketing Vietnam. 

“We saw it was time to broaden our offerings to customers in the country. We are focused on maintaining our market leadership across all imaging categories. The ‘Big Screen Era’ exhibition showcases an array of realistic simulation areas that will bring an incredible experience to those who come and see our new Canon projectors.”

The 400 sq m exhibition features seven key areas, each highlighting the important applications of Canon’s projectors. The Interactive Table will give visitors a unique experience with an interaction-integrated projector model, where they can use their hands to paint on the projector’s screen, play games just by tapping, or take notes directly when needed.

The Business Solutions area will replicate a meeting room with a full range of printing equipment, security cameras, and projectors. Logitech will also be participating in this area, offering online video calling solutions. The Family Movie Theater area brings glamorous images from blockbusters or the energetic atmosphere of fiery football matches. This area will be a huge draw to guests given the 2018 World Cup is now underway in Russia.

At The Mobile Game Zone, visitors who love mobile games are sure to become immersed in PUBG and Alliance, the two “hottest” games in Vietnam, on 200-inch screens. The Game Console takes visitors to a dusty race track in the Dirt 4 racing game and thrilling football games in PES 2018’s virtual stadium. In addition to the large-screen gaming experience using Canon projectors, visitors also receive gifts if they win the challenges.

The Creative Painting Wall, meanwhile, will guide visitors on the basic drawing steps on the interactive screen and incorporate Wacom’s drawing board. They will also receive an adorable Chibi portrait of themselves.

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