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Central Group Vietnam & Big C announce new strategy

Released at: 09:50, 17/11/2016

Central Group Vietnam & Big C announce new strategy

Photos: Viet Tuan/Big C

Central Group Vietnam and Big C adopt long-term investment and business plans for trade centers in Vietnam.

by Do Huong

Central Group Vietnam and Big C will invest $30 million in upgrading and expanding 13 of the 34 Big C trade centers nationwide to as big as 470,000 sq m.

The new strategy of Central Group and Big C is to continue to invest in new trade centers and upgrade existing ones into commercial complexes aimed at the high-end retail segment.

New trade centers will include modern facilities that meet shopping and entertainment demand and create new trends. Mr. Philippe Broianigo, CEO of Central Group Vietnam and Big C, said this will contribute to the country’s wealth and improve quality of life. “The development of Central Group in Vietnam is based on a relationship between partners and suppliers," he said.

The group hopes to build a sustainable foundation in Vietnam and this will be impossible if we don’t consider win-win cooperation, Mr. Philippe Broianigo added. Central Group Vietnam and Big C are responsible for gathering partners into a union that develops the advantages of each and facilitates the sharing of benefits.

The meeting of partners will become an annual event where Central Group Vietnam and Big C can thank them, hear their opinions, and announce new business strategies. More than 300 partners will attend.

Established in July 2011, Central Group Vietnam is a member of the Central Group, the leading retail and real estate group in Asia. It specializes in electronics, sports, fashion, trade centers, hotels, and e-commerce. The group has more than 15,000 employees in Vietnam and has built broad networks with Vietnamese partners, signing strategic cooperation deals with the Nguyen Kim Trading JSC in 2015, Bac Lan Chi’s supermarket chain in the north in 2015, Big C supermarket chain in 2016, and online retailer Zalora in 2016.

The group now owns multi-retail brands in the country, such as Nguyen Kim, Big C, Zarola, Robins shopping centers, SuperSports high-end sports shops, Marks and Spencers fashion shops, Japan’s Komonoya one-price shops, Lan Chi Mart chains, and Centara hotels and resorts.

In Vietnam since 1998, Big C supermarkets are found in localities nationwide. As supermarkets integrated with trade centers, Big C serves more than 50 million customers each year.

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