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Changes seen in senior management recruitment in Q1

Released at: 18:30, 24/04/2019

Changes seen in senior management recruitment in Q1

Photo: Recruit4network

Latest Navigos Group report notes factors in rising recruitment demand in first quarter.

by Phi Linh

The Navigos Group released its latest report on April 22 on recruitment demand at senior management levels in Vietnam, based on the hiring needs of Navigos Search’s clients in the first quarter.

The quarter saw new requirements and impacts on the market from companies shifting production from China.

Prioritizing digital skills in FMCG recruitment

Several multinationals arrived in Vietnam during the first quarter, most notably in food and beverages (F&B), alcohol, and cosmetics. Their model of directly managing the business, increasing the brand image, and conducting promotional programs led to a sharp increase in recruitment demand in positions relating to Sales and Marketing, from the staff level to senior management.

Skills in digital marketing and e-commerce are now prioritized as a result of Industry 4.0, while support positions in HR, Administration, Finance, and Accounting have also increased in demand.

The trend towards franchising in the Retail industry has also pushed up recruitment demand.

Navigos Search has noted a trend towards franchising among both international and domestic companies, especially in Cosmetics, Fashion, and F&B, creating significant demand for positions ranging from mid-senior to senior management.

Retailers in Vietnam are seeking to enhance their brand and are willing to invest in people and systems to be able to develop and compete with foreign brands. Small and medium-sized enterprises (SMEs) are also constantly developing and expanding store numbers, resulting in an increase in demand for store employees.

Challenges in recruiting and retaining talent in Manufacturing due to production shifts from China

The number of companies shifting their production from China to Vietnam continues to increase, in particular support industries and wooden furniture makers. Some have already opened new factories in Vietnam, perhaps doubling or tripling their employee numbers this year, especially those in Electronics and High-end Components Manufacturing. This sudden growth in demand has come as enterprises look to expand their production or restructure, leading to challenges in attracting and retaining talent and triggering high staff turnover in these industries.

Vacancies are mainly in Supervisory and Management positions, and recruitment demand will increase steadily until companies operate stably. Chinese businesses are also seeking candidates with Chinese-language skills.

In Ho Chi Minh City, compared to other industries, the Manufacturing and Industry sector reportedly pays the highest salary at mid and high-level positions. An experienced engineer may earn up to $4,000 a month while staff at the Management level may earn up to $8,000.

Technology leads to changing recruitment in Agriculture

Many companies have been implementing 3F (feed - farm - food) agricultural models this year and invested large amounts in modern production lines with European-standard technologies. The relatively new agricultural model has led to changes in recruitment requirements among enterprises. Two areas with high demand are farming and veterinary science. Most businesses need to recruit a host of positions at the middle level and above and require candidates possess in-depth technical knowledge.

Real estate M&As lead to need to recruit C-level positions

Many merger and acquisition (M&A) deals have taken place in the real estate sector since the end of last year and been completed in 2019 but not widely publicized. Vietnam is attracting M&A capital from many investors in Asia. Its real estate market is expected to grow by a steady 15 per cent thanks to strong inflows of foreign capital and the rise of sub-regional markets such as Long An, Dong Nai, Ba Ria Vung Tau, Binh Thuan, and Da Nang. This also pushes up demand for recruiting C-level positions (Deputy General Director and General Director) such as CFO (Finance Director), COO (Operations Director), and Country Manager (Country Director or Chief Representative) to serve new business development or replace former jobholders.

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