Convenience store chain targets 150 outlets in Vietnam.
Circle K, the first international convenience store chain in Vietnam, has officially opened its 100th outlet in the country, at 109 Ton Dat Tien in District 7, Ho Chi Minh City. The opening marks an important milestone for Circle K’s branding development in Vietnam.
According to Mr. Tony Yan, General Director of Circle K Vietnam, in 2015, the company targets to expand the chain to 150 stores and become the most preferred chain in Vietnam. He also said that Vietnam’s retail market is still in the early stages of development, so most people are not yet familiar with modern models like one-stop shops. “Vietnam’s retail market has great potential and we commit that Circle K will contribute to the development of the country’s retail market,” he said.
Apart from its focus on products and integrated services, this year Circle K also will adopt a strategy to focus on developing fast food services and diversified types of drinks. Regarding franchising, Mr. Yan confirmed that Circle K will certainly have franchises in Vietnam but it may take some time to prepare.
The first Circle K store in Vietnam was opened on December 25, 2008 and it now has more than 70 stores in Ho Chi Minh City alone. All are open 24 hours, 365 days a year, with the “4F” criteria, meaning fresh, friendly, fast and full.
While competing with many other convenience stores in Vietnam, such as B’s mart, Family Mart, and Coop Food, Circle K has differentiated itself with a youthful style and dynamic design with many unique products and services at affordable prices as well as convenient services. Its customers are of all ages and especially students, office workers, foreign visitors, and housewives.
- Circle K