Company agrees to terms with massive e-commerce platform.
CleverAds announced on August 31 that it has officially become the Alibaba Authorized Reseller in Vietnam after nearly a year of negotiations.
Alibaba is a highly-effective trade channel with supportive e-commerce tools that help firms target and approach the right buyers, according to Mr. Nguyen Khanh Trinh, CEO of CleverAds.
“To introduce Vietnamese products in world markets and as the official Alibaba Authorized Reseller in Vietnam, CleverAds will provide Vietnamese importers and exporters with valuable information on the industry as well as the experience of experts,” he said.
CleverAds is now in charge of providing Alibaba Global Gold Supplier (GGS) recognition in Vietnam, the premium level of membership for international trade firms. With Alibaba GGS status, enterprises are able to optimize their products and easily target potential customers in order to trade and interact with multiple locations globally.
E-commerce has developed enormously in Vietnam over the last few years. According to the Vietnam E-commerce Report 2014 from the Ministry of Industry and Trade, annual online shopping value had reached $145 per capita and revenue approximately $3 billion.
In the context of e-commerce becoming an important import-export channel, the need for applying e-commerce skills to promote trade has increased sharply among Vietnamese enterprises.
CleverAds, a digital marketing agency in Vietnam, was the first Google Premier SMB (small business) Partner in Vietnam and the first Facebook Authorized Reseller in the country, with a wide range of experience in digital marketing strategy consultancy, especially Google Adwords.
Alibaba is one of the top technology groups in the world and the leader in e-commerce. Nearly 50 million trade companies from 200 countries have signed up for membership on the massive e-commerce platform, in which the number of buyers is six times larger than the number of sellers.