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dienmayxanh heads north

Released at: 07:51, 18/07/2015

dienmayxanh heads north

After staking out a strong presence in the south of the country, dienmayxanh (Green Electronics) will open its first electronics supermarket in the north during the third quarter.

by Hoai An

The Mobile World Investment Corporation has announced that its electronics supermarket chain Green Electronics, which has 30 outlets in the south of Vietnam, will open an outlet in the northern market in the third quarter. By the end of the year it aims to open 70 outlets nationwide and be the biggest seller of consumer electronics in the country. In 2016 its goal is to have 115 outlets.

“We will officially open our first electronics supermarket in the north in the third quarter instead of the fourth quarter, as we previously planned,” said General Director of Mobile World Investment Corporation Tran Kinh Doanh. “It is expected that Green Electronics will open a total of 40 outlets in northern cities and provinces, including Hanoi, and it will take 12 months for us to reach this target."

As the second electronics supermarket chain of the Mobile World Investment Corporation, together with thegioididong (Mobile World), Green Electronics focuses on electrical and home appliances and entered the business in December 2010. In the five years since a significant number of stores have been opened with remarkable growth in revenue. In 2014 the revenue increased 50 per cent compared to 2013 and is expected to rise by 60 per cent this year. In the first quarter of this year revenue grew 91 per cent compared to the same period last year.  

According to Mr. Doanh, the reason for the corporation’s success is adopting a retail concept with medium sized stores (of 800 to 1,000 sq m) and a special store layout, together with low operating costs, strong financial resources, and experience from operating Mobile World.

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