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Digiworld partners with Incontech

Released at: 20:33, 28/08/2018

Digiworld partners with Incontech

Photo: DGW

Two sign strategic cooperation agreement on distributing health supplements for kids in Vietnam.

by Hong Nhung

Vietnamese electronics distributor Digiworld (DGW) last week announced an official cooperation arrangement with Incontech Corporation Vietnam in order to expand the market for the PNKids brand. PNKids gummy vitamin supplements, a product of the Incontech Corporation made in the US, is now a leading multivitamin in Singapore.

PNKids has many health supplements for kids, in which PNKids gummy (soft candy) for kids from three years old (who can chew), supplements the essential vitamins and minerals needed for physical and brain power growth in kids.

It differentiates itself and leads in the Singaporean market by only using Pectin (which creates elasticity) rather than gelatin, which is extracted from pork skin or animal bone. Pectin is extracted from fruit, so has a natural color and flavor and helps kids absorb nutrition. PNKids gummy is diverse in shape, eye-catching, in many flavors, and soft and easy to chew, attracting kids’ attention from the first glance.

PNKids gummy also does not contain soy, nuts, egg, artificial colors, artificial flavors, preservatives, gluten, or lactose sugar, as some kids are allergic to these ingredients. Depending on their children’s level of nutrition, parents can choose one of five variants for growth and two for helping digestion and increasing resistance.

“PNKids Gummy is No. 1 in Singapore and we’d like to take this position in Vietnam,” said Mr. Cachino Thong, Managing Director of Incontech Asia Pacific. “To fulfill this ambition, we need DGW as a market expert with effective management tools, in particular consulting competency and brand building. We expect its core values will help PNKids expand its distribution channels faster, build its brand more strongly, and better meet customer demand.”

“With over 20 years of experience in market expansion, chain management, and customer care, we have firm foundations to meet our partner’s objectives, from infrastructure to human resources management,” said Mr. Doan Hong Viet, CEO of DGW. “Incotech is a major corporation and has various health product lines of high quality that are suitable for Asians. This cooperation is an opportunity to bring good products to Vietnam and enhance health.”

DGW marked its first footsteps into new industries last year: healthcare and FMCG. It has a core strength from five value-added services, including market analysis, marketing, sales, logistics, and after-sales service. It provides top-notch services and tailormade solutions for rapid and effective market penetration and market expansion of brands entering Vietnam.

The Incontech Group is a leading wellness and healthcare company with offices in Singapore, Indonesia, Malaysia, China, Japan, and Vietnam. It started out in 1992 as a small trading firm in Oregon, US, focusing on exporting nutritional supplements and personal products. These products are now distributed to over 15,000 retail stores around Asia.

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