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E-commerce experts gather at Meet Magento Vietnam

Released at: 13:40, 18/10/2016

E-commerce experts gather at Meet Magento Vietnam

Photo: MMV

Second Meet Magento conference in Vietnam, held in Ho Chi Minh City last weekend, saw experts discuss e-commerce platform.

by Doanh Doanh

An international e-commerce conference, Meet Magento, was held in Ho Chi Minh City last weekend, its second holding in Vietnam.

Magento is an open-source platform for individuals and organizations to share experiences and connect with the community.

Based on the platform, technical experts design business tools for every model in accordance with dealer’s capacity.

According to SmartOSC, the event organizer, nearly 1,000 domestic and foreign enterprises attended Meet Magento Vietnam. “The purpose of the conference is to expand the community for people who are interested in the platform,” said Mr. Nguyen Thai Son from SmartOSC.

In attendance were experts from Amazon Web Service, Facebook, Google, Quarticon, and Dotmailer, together with experts in Vietnam’s e-commerce sector, including Mr. Christopher Beselin, the former CEO of Lazada.

They shared their experience in developing e-commerce in payments, delivery, and sales.

According to Mr. Do Kim Lang, Deputy Director of the Vietnam Trade Promotion Agency at the Ministry of Industry and Trade, traditional trade promotion measures no longer play an important role in business. E-commerce now connects customers, enterprises with end-customers, and enterprises with other enterprises.

For the first time Magento 2.0 was introduced to the business community at the event.

There were many insightful sessions at the conference, covering areas such as e-commerce trends in general and the Magento ecosystem in particular. Topics covered included B2B commerce, digital marketing, payment and shipping methods, and the evolution of Magento 2.0.

Meet Magento Vietnam is the first Asian edition of the Meet Magento series (the leading conference for the e-commerce and Magento community), which has been running since 2008 in Europe and the Americas. Last year Meet Magento was held in Hanoi.

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