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E-Mart to open first outlet in Hanoi

Released at: 15:39, 03/10/2018

E-Mart to open first outlet in Hanoi

Photos: THT Development

Opening at StarLake to join South Korean retailer's HCMC outlet.

by Doanh Doanh

South Korean retail group E-Mart plans to build its first hypermarket in Hanoi, at the StarLake urban area.

According to an announcement from StarLake, THT and E-Mart & THT Development (developer of StarLake project) signed an investment agreement in September pertaining to the transfer of commercial land lots B1CC1 and B1CC2 within the StarLake project.

Thanks to the irresistible enchantment of StarLake, its location and environment, E-Mart decided to spread its unwavering dedication to serving customers in Hanoi by becoming an indispensable part of StarLake.

The combination of THT and E-Mart promises to transcend future living standards in Hanoi in general and for StarLake’s residents in particular, furnishing unparalleled facilities and services.

Based on the vision of a company focusing on customers’ value of life, E-Mart constantly endeavors to enhance customers’ daily life with joy and cheerfulness, offering the most attractive prices. Such vision is passionately embraced and appreciated by Vietnamese customers, as evidenced by the massive numbers visiting E-Mart’s first hypermarket in Ho Chi Minh City, set up in late 2015 with investment capital of $60 million.

The new hypermarket in Hanoi will sell food, household items, and clothing made in South Korea and will also have entertainment for children, restaurants, and cinemas to provide convenience and comfort to customers. E-Mart plans to invest in commercial facilities, including hypermarkets and supermarkets, by 2020 with total investment capital of $200 million, and plans to open 50 stores in Vietnam during the next five years.

Established in 1993, E-Mart has blossomed as the leading retail enterprise in Asia with over 160 hypermarkets and megamalls now operating in South Korea, Vietnam and Mongolia. After the acquisition of Walmart Korea in 2006, E-Mart has been rapidly growing its number of outlets, with differentiated quality of service being its unique Asian identity and harmonized with Western professionalism.

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