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Emerald becomes part of Dentsu Aegis Network.

Released at: 08:26, 05/03/2015

Emerald becomes part of Dentsu Aegis Network.

Acquisition the first major M&A in communications field in 2015.

by Ha An

Dentsu Aegis Network has announced that it has entered into an agreement to acquire a stake in Emerald, a leading full service digital marketing agency in Vietnam. The move represents a major merger and acquisition (M&A) in the communications field.  

Emerald will become a company within Isobar, Dentsu Aegis Network’s global digital marketing agency, and will be referred to as “Emerald - Linked by Isobar”. The acquisition will grow Isobar’s network in Asia Pacific and be its first move into the Vietnamese market.

Speaking at the press conference, Mr. Toshinori Aoki, CEO of Dentsu Aegis Network in Vietnam, said the M&A will contribute to increasing staff numbers at the company from 162 to 242. He also affirmed that this is the first step of a plan that aims to expand its digital marketing services in Asia and maintain its leading position in Vietnam.

For her part, Ms. Denise Thi, founder and CEO of Emerald, said that Emerald is thrilled to join Isobar and the Dentsu Aegis Network family. “I’m confident that this partnership will allow us to leverage the global resources and talent of the group, to deliver groundbreaking work for our clients,” she said.

Founded in 2009 by communication practitioners Ms. Denise Thi (Thi Anh Dao) and Mr. Nguyen Khoa Hong Thanh, Emerald has grown to a team of over 80 digital marketing experts, servicing international and local brands such as Adidas, Air France, Vinamilk and Kaspersky Lab.

After the M&A, Ms. Denise Thi will continue as Managing Director of Emerald, reporting to Mr. Aoki. She will be supported by Mr. Thanh, as Operations Director.

Dentsu Vietnam is a 100 per cent foreign-owned advertising agency established in 2003 with famous clients including Toyota, Lexus, Yamaha, Canon, Ajinomoto, Kao, and Saigon Tourist Group.

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