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First Mekong Beauty Show held in HCMC

Released at: 11:32, 19/06/2017

First Mekong Beauty Show held in HCMC

Photo: Informa

International cosmetics exhibition gathers industry players from June 15 to 17.

by Hong Nhung

Global exhibition organizer Informa joined forces with the Korea International Exhibition and Convention Center (Kintex), the largest and newest expo organizer in South Korea, to hold the Mekong Beauty Show at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City’s District 7 from June 15 to 17.

On an area of 10,000 sq m, the expo created a bridge between more than 600 beauty industry brands from France, South Korea, Japan, Thailand, China, Taiwan and Vietnam.

“This is the first year the event has been held and we brought together 200 international exhibitors, which reflects the demand in the regional cosmetics market,” Ms. Claudia Bonfiglioli, General Manager of Informa Beauty, told the opening ceremony.

“With Informa’s international resources and networks and Kintex's strengths in holding exhibitions, the Mekong Beauty Show will become a business platform for international and South Korean products, showcasing cosmetics, beauty salon products, and supply chains.”

As the leading international business-to-business beauty exhibition in Vietnam, the Mekong Beauty Show is a comprehensive business platform for industry players in the entire supply chain covering beauty and cosmetics, hair and nails, herbal products and health, and original equipment manufacturers (OEMs) and packaging.

The South Korean beauty industry was an important driver in the event, with a delegation of 300 brands from the country showcasing “K-beauty”. The expo attracted more than 10,000 visitors and 200 VIP buyers from Vietnam, Cambodia, Thailand and other countries in the Mekong region, primarily importers and distributors, who met with international exhibitors and discussed how to bring their brands into the Mekong’s beauty market.

The expo also featured conferences and activities for traders and visitors and provided a venue for potential business partners to meet, for knowledge to be imparted by industry experts, and for people to discover the latest in women’s make-up, haircare, and skincare products, and trends in men’s grooming.

Informa GE is part of Informa PLC (a FTSE 100 company) and organizes 250 trade exhibitions globally every year, with strong resources and brands in Beauty, Construction, Design, Life Sciences, Maritime, Neutroceuticals, Pop Culture and Real Estate verticals. It has become a Top 3 exhibition organizer worldwide.

With the creation of Informa Beauty's beauty events, Informa has reinforced its strong presence and leading position in the global beauty events market, creating a powerful network of beauty events globally.

Kintex is co-invested by three governmental organizations (KOTRA, Gyeonggi-do, and Goyang-city) and was opened in April 2005 and now has ten exhibition halls and 36 meeting rooms. It has successfully staged numerous exhibitions, meetings, and events, one of which is the K-beauty Expo, the major beauty show in South Korea.

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