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First online Black Friday brings in over $7 million

Released at: 13:07, 31/12/2014

First online Black Friday brings in over $7 million

Total sales reach $7.2 million, according to Vecita.

by Minh Tuyet

With 1,000 enterprises participating, the first online Black Friday in Vietnam, on December 5, brought over $7.2 million worth of purchases, or 2.48 times the sales on an average day, according to a report from the Vietnam E-commerce and Information Technology Agency (Vecita).  

There were 160,000 individual sales, or 3.18 more than normal.

Technology, fashion and household goods were most popular, accounting for more than 80 per cent of individual sales.

Vietjet Air and Jetstar were the only airlines to take part in the first online Black Friday, but individual tickets sold accounted for 4 per cent of all individual sales.

Vecita said that poor promotions were behind products or retailers not selling well on the day.

Cash payment and card payment were most popular payment methods, making up 72 per cent and 13 per cent, respectively. Other payment methods such as e-wallet, store cards and internet banking accounted for 11 per cent, while some people started to use mobile banking, which accounted for 2 per cent.

Payment services were considered good by 62 per cent of the retailers, as normal by 27 per cent, and as bad by 1 percent.

Regarding shipping, its quality was assessed as not good by 50 per cent of retailers and as bad by 9 per cent. “Shipping companies should pay more attention to improving the quality of their services, as this is the link between retailers and customers,” Vecita said.

First Online Black Friday

- Participating enterprises: 1,000
- Promotion products: 3,226
- Page viewers: 10,684,904
- Visitors: 1,990,000
- Customers attending awards program: 13,604
- Views per visit: 7.09

Source: Vietnam E-commerce and Information Technology Agency, December 2014

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