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Green lungs

Released at: 03:50, 24/06/2014

Green lungs

AEON is one of the largest retail groups in the world, with over 179 member companies both inside and outside of Japan.

by Le Diem

A green environment planted by the community is one of the fundamental principles the AEON Group has pursued in its business development. With each representative in different countries, the AEON Group mobilises and participates in local community activities to create green spaces.

The group’s most recent green campaign, tree-planting on 35 hectares of Ba Vi National Park near Hanoi for three years, was launched on March 22 under a cooperative programme between the AEON Environment Fund, the Centre for Natural Resources and Environmental Studies (under the Vietnam National University), and Ba Vi National Park.

A total of 2,500 trees are being planted by nearly 600 Vietnamese and Japanese volunteers from AEON Vietnam, several Japanese firms, students of the Vietnam National University, and park officials.

With a diversified ecological system, Ba Vi National Park is a valuable green lung for the capital but has been damaged by war and illegal deforestation. The aim of the campaign is to help recover and develop diversity in the park, Mr Oyama Nagahisa, AEON’s Chief Executive Officer of ASEAN Business, told the launch ceremony. The tree planting is also expected to raise public awareness and create an educational environment for students about building up, developing and protecting forests. “I hope that all the trees we plant today will become not only a vital forest but also a link connecting the friendship between two countries,” Mr Nagahisa said.

Before this campaign another similar tree planting exercise was run in the central city of Hue by the AEON Environment Fund, where 70,000 trees were planted from 2010 to 2012. Established in 1991 with the aim of developing and maintaining biological diversity and connecting the local community through tree planting, the AEON Environment Fund has created a large green space on earth, in over 14 countries. The 10 millionth tree was planted by the AEON Environment Fund last year.

Besides planting trees, the AEON Environment Fund also runs other activities to express its corporate social responsibility to the local community, such as providing nearly 200 scholarships to poor students at the Vietnam National University Ho Chi Minh City of Social Sciences and Humanities and the Ho Chi Minh City University of Pedagogy, organising a forum for environmental exchange among Asian students, and Run for the Heart, raising funds for heart operations for poor children and enhancing public awareness about healthy and green lifestyles.

AEON is one of the largest retail groups in the world, with over 179 member companies both inside and outside of Japan. Founded in 1758, the AEON Group has a history spanning over 250 years - one of the longest for a Japanese retailer. It has been present in Vietnam since 2009, when it set up a representative office. The AEON Vietnam Company Limited was then set up to invest in the construction, organisation, management and trading of modern shopping malls, general merchandise stores (GMS), and supermarkets as its core business, while carrying out other business activities linked with imports, exports, trading, and research. Tan Phu Celadon, its first shopping mall in Vietnam, opened last January.

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