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Growth hacking events on way in Hanoi

Released at: 17:44, 25/02/2016

Growth hacking events on way in Hanoi

Those keen to learn more about Growth Hacking, a major factor in online business these days, can do so at two events in the capital at the end of February.

by Son Ho

Two major events regarding growth hacking will be held during the last week of February in Hanoi.

The first consists of two parts: the Launch Event: Growth Hacking 101 - Introduction to the Scientific Approach to Growth, and Workshop: Growth Hacking - How to Get Your First 10,000 Users, by Growth Hacking Vietnam. The Launch Event will be on Thursday February 25 from 6.30pm to 9.30pm at the Toong Coworking Space at 18 To Ngoc Van Street, Tay Ho district, while the Workshop will be on Saturday February 27 from 2pm to 6pm at the Toong Coworking Space at 8 Trang Thi Street, Hoan Kiem district.

Growth Hacking Vietnam is affiliated with Growth Hacking Asia, the leading community and knowledge platform for growth, focused on early stage entrepreneurs.

The event aims to attract startup founders who want to get to cash flow positive or ensure their next round of funding, startup marketers and growth hackers looking to take their skills to the next level, those who want the confidence to lead in marketing by broadening their digital marketing knowledge, consultants, innovation managers, and innovation directors, and businesses coaches looking to stay ahead of the competition.

Speakers will be Ms. Anna Rehermann, Founder of Growth Hacking Asia, and Mr. Nam Le, CEO of VietMoz.

Growth Hacking Vietnam aims to curate the most relevant resources from Vietnam and the world to train both local and expatriate entrepreneurs in the skills necessary to rapidly accelerate growth in sustainable ways. Their goal is to flip the success rate of Vietnamese startups from 1/10 to 9/10.

One of Growth Hacking Vietnam’s key initiatives is to organize a series of monthly workshops targeting young entrepreneurs and startup enthusiasts that will deliver the most essential skills and knowledge as well as empower the community to support and learn from each other.

The second event is “Google Growth Hacking: Content Marketing & Skyrocket Sales” by the Google Business Group Hanoi, to be held on February 28 from 2pm to 6pm at VTC Academy, 14th floor, 18 Tam Trinh Street, Hoang Mai district. Following the success of its first event in January, this second event aims to bring participants a more detailed and in-depth look at Growth Hacking in Sales and Content Marketing.

The content of the event revolves around marketing in general and content marketing in particular. Participants will consist of SMEs, startups, and marketers who apply growth hacking in marketing as well as content marketing. They will have the chance to learn from successful CEOs and Founders as well as academic knowledge from Google in order to attract more users and optimize their branding activities.

This event will see the attendance of many experts in Vietnam’s marketing field, such as Ms. Pham Thi Van Anh, Founder and CEO of the Singaporean startup Atoree.com, Mr. Nguyen Ngoc Long from Google Business Group Hanoi, Mr. Nguyen Thanh Long, Director of Coc Coc’s Marketing Academy, and Mr. Bui Anh Tuan, Co-Founder of BraveBits. The panel discussion will continue to attract the participation of guests, especially those who have been starting up but lacking real experience, as well as enterprises and marketers.

The Google Business Group Hanoi is a branch of Global Google Business Group project, created by Google. It is a community for businesspeople and those who work in business, technology, education, etc, to share knowledge and technology from Google as well as other successful businesses.

The event organizers will constantly update articles, videos, workshops, and event information on their Facebook pages.

Growth hacking can be defined as an unconventional, product-centric, low cost and data-driven approach to online product distribution, user acquisition, and sales funnels and has been the key to success for some of the world’s most successful startups (AirBnB, Dropbox, Spotify, etc.).  

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