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H&M to open 7th store in Vietnam

Released at: 14:23, 14/08/2019

H&M to open 7th store in Vietnam

Photo: H&M Vietnam

Latest store to open on August 22 at Aeon Mall Tan Phu Celadon in Tan Phu district, HCMC.

by Ngoc Lan

International fast-fashion brand H&M will open its fourth store in Ho Chi Minh City and seventh nationwide on August 22.

Located at Aeon Mall Tan Phu Celadon in Tan Phu district, the new store covers an area of over 1,000 sq m on one floor.

Customers will find the latest H&M items, including outfits, shoes, and accessories for women, men and children at affordable prices.

“We are very excited to open the seventh H&M store and will continue to expand our business in Vietnam,” said Mr. Fredrik Famm, H&M’s Country Manager for Southeast Asia. “We hope that H&M will always be the top fashion destination for Vietnamese customers, while inspiring their style with various designs and accessories.”

The store will be open from 11am to 10pm on opening day, while regular hours are 9.30am to 10pm daily.

To mark the opening, the store will feature a fall collection for women in conjunction with Richard Allan, a designer brand of British silk towels since the 1960s. The Richard Allan x H&M Collection will introduce to customers contemporary designs with textured prints while still inheriting the classic style inherent from the leading silk towels designer.

H&M will hand out gifts on the opening day, including limited edition handbags and notebooks and shopping cards to welcome the first 200 visitors. Three lucky customers will also have the opportunity to receive special gifts.

After arriving in the country in 2017, H&M Vietnam has opened stores in both Hanoi and Ho Chi Minh City, achieving record-breaking sales with each successive opening. The first is located in Vincom Center Dong Khoi in District 1, Ho Chi Minh City, with the 2,000 sq m flagship store spanning two floors.

International brand names have attracted the attention of Ho Chi Minh City fashion lovers, clearing the way for more to arrive in the country. More than 50 well-known brand names are now in the city, such as Giordano, Mango, Zara, Topshop, Gap, and Old Navy. Others, including Pull&Bear, Uniqlo, and F21, will arrive shortly.

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