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HCMC to host Mobile Marketing Forum

Released at: 21:55, 10/10/2015

HCMC to host Mobile Marketing Forum

World famous forum on mobile marketing to be held in the City at the end of the month.

by Son Ho

The MMA (Mobile Marketing Association) Forum 2015 will be held in Ho Chi Minh City on October 30. Leveraging the uniqueness of mobile phones, the 2015 MMA Vietnam Forum will focus on how brands can acquire and reach new customers with the brimming options in the mobile toolbox, including programmatic, location, video and more.

Tech-savvy individuals of all persuasions use mobiles to stay connected with friends, social causes and their favorite brands, but there is no one-size fits all solution. Every customer segment exhibits differences in their digital behavior that marketers must be aware of and the Vietnam Forum will discuss such matters at the one-day conference.

“Mobile is a fantastic platform to connect consumers and advertisers and create value for them in commercial ways,” said Mr. Kasper Aakerlund, COO of Group M & Co. and Chairman of the Vietnam Branch. “I see that as one of the key messages that the forum this year will be able to deliver.”

Speakers will come from major enterprises such as Google, Facebook, Unilever, Comscore, Dentsu Agis, GroupM, Lazada, VPBank, and AirAsia.

“In my opinion the best value for MMA Forum delegates is gaining a huge picture of the mobile marketing market, which is being strongly developed, and learning from many countries as well as Vietnam, especially when Vietnam is seen as one of the fastest growing markets for mobile marketing in the region,” Mr. Nguyen Anh Tuan, Managing Director of Adtima, said.

The global SMARTIES 2015 awards will be presented on the night of the forum. The SMARTIES is the only global awards program created specifically to recognize best-in-class mobile marketing campaigns from around the world, honoring innovation, creativity, and success.

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