Two sides work to enhance their brand identity.
Intel signed a strategic collaboration contract with FPT Retail on April 23, valid for one year and aimed at developing and enhancing the brand identity of the two companies. It should also increase the customer experience in the retail chains of FPT Shop, under FPT Retail.
Their cooperation includes creating exhibition areas and giving customers the chance to experience the products of Intel and FPT Retail. Intel Vietnam will also train staff at FPT Shop in its programs and technology.
A marketing program was also mentioned in the contract, to enhance the brand identity of the two companies. FPT Shop will therefore create online advertisements and advertising boards to better promote the two brands.
The co-operation is said to be an effort by Intel to penetrate further into the Vietnamese market. Last month it expressed an expectation of cooperating with Vietnamese enterprises to develop the Internet of Things, which can connect all the devices via the internet as well as create more smart devices.