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International Retail & Franchise Show 2017 set to open

Released at: 09:54, 26/05/2017

International Retail & Franchise Show 2017 set to open

Photo: Hong Nhung

Retail and Franchise Show and Coffee Expo to be held in HCMC from June 1 to 3.

by Khanh Chi

Following its success in previous years, the Vietnam International Retail & Franchise Show (VIETRF) in June will again be co-organized by the Korea International Trade Association (Kita), Coex Vietnam, the Association of Vietnam Retailers (AVR), and the Vietnam National Trade Fair and Advertising Company (Vinexad).

The exhibition will be held from June 1 to 3 at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City’s District 7 and include exhibitions, an introduction to new products and services, a biz-matching program, seminars, and the final round of the Go Global Startup Competition 2017.

All the needs of shopkeepers and owners of supermarkets, convenience stores, coffee shops, restaurants, fashion boutiques, and cosmetics stores will be met at the show. Exhibited items include construction and design, interior décor items, automatic cash registers, security gate systems, and advanced technology for stores and distribution.

Distributors of retail goods, store equipment, and technology will be in attendance. Advanced technology and equipment from foreign brands will be introduced, with distributors finding new, high-quality retail items that can be distributed in Vietnam. With over 500 booths, VIETRF 2017 will welcome more than 300 domestic and foreign enterprises from 14 countries and about 40,000 buyers from Vietnam and neighboring countries.

It will also have international franchise booths from South Korea, Malaysia, Taiwan, and Singapore, and booths from the World Franchise Association. These exhibitors are seeking business partners looking to purchase Master Franchises in the following fields: Food & Beverages, Health & Beauty, Fashion, Education & Training, Retail & Wholesale, and Services.

At the same time, the Coffee Expo Vietnam 2017 - Coffee, Tea, Bakery & Desserts, will also be held at SECC. It showcases premium coffee and tea, ingredients, machinery and facilities, desserts, and other related products from well-known domestic and international brands.

The fondness for drinking coffee among Vietnamese is clearly shown by the large number of coffee shops around residential areas, workplaces, and shopping centers, which have strongly developing the Vietnamese coffee industry. Beside coffee, new types of beverages such as tea and milk tea have appeared in Vietnam. Popular milk tea brands and “English afternoon tea” shops are popular among young people.

The boom of new urban developments as well as satellite cities has led to major growth in the number of coffee and pastry chains. According to a report from market researcher Euromonitor, the number of coffee shop chains in Vietnam is growing about 7 per cent each year. In 2015, it was estimated that there are more than 26,000 chain stores in Vietnam. The coffee shop chain market has a lot of potential for sustainable development, and each brand has to choose its own strengths while ensuring uniformity of products and services.

A variety of products and services can be found at the exhibition, including tea, coffee, machinery, equipment, products, and materials to make beverages and sweet foods. Many well-known brands will attend the exhibition and their presence will present opportunities for domestic and foreign enterprises to find suitable partners to develop and invest in their business.

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