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Israeli cosmetics delegation visits Vietnam

Released at: 08:55, 05/07/2017

Israeli cosmetics delegation visits Vietnam

Photo: Hong Nhung

Delegation came to study local market and seek business opportunities.

by Khanh Chi

A delegation of 12 Israeli companies in the cosmetics and toiletries industry visited Vietnam recently to meet with the local business community and explore and analyze the market for potential cooperation opportunities.

The Israeli Economic and Trade Mission at the Embassy of Israel in Vietnam together with the Israeli Export and International Cooperation Institute organized two professional seminars and relevant activities in Ho Chi Minh City and Hanoi.

The delegation introduced the best cosmetics and toiletries products from Israel and sought ongoing cooperation.

Ms. Liron Schneider, CEO of the Israel-based Lavido Ltd., said the company began exporting natural face and body products two years ago. Following its success in China, Lavido has begun to operate in South Korea and Japan and plans to enter Vietnam in the future. “We are seeking local distributers and importers to tap into the growing market,” she said.

Israel has a wide variety of plants and herbs as it is perched between the Mediterranean Sea to the west and the desert to the east. The Dead Sea is the lowest point on the face of the earth and is rich in unique minerals, salts and black mud, which are renowned throughout the world for their therapeutic qualities.

Israeli cosmetics and toiletries companies have exploited these properties to manufacture skin care and health and beauty products with major investments in research and development, advanced production methods, modern labs, strict quality control, and compliance with international standards.

The Israeli industry offers a wide range of products for skin care with esthetical devices sold to markets such as Europe, North America, and Asia.

Last month, global exhibition organizer Informa joined forces with the Korea International Exhibition and Convention Center (Kintex), the newest and largest expo organizer in South Korea, to hold the first Mekong Beauty Show at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City’s District 7.

“This is the first year the event has been held and we brought together 200 international exhibitors, which reflects demand in the regional cosmetics market,” Ms. Claudia Bonfiglioli, General Manager of Informa Beauty, told the opening ceremony.

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