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Japan Fair showcases popular products

Released at: 14:09, 02/11/2017

Japan Fair showcases popular products

Photo: Internet Archive

Japanese goods increasingly favored in Vietnam, according to JETRO Chief Representative.

by Quynh Nguyen

Japan is boosting measures to introduce Japanese products to Vietnam, Mr. Takimoto Koji, JETRO Chief Representative in Ho Chi Minh City, said at the Japan Fair on November 1 in Ho Chi Minh City.

The fair was held for the first time in Vietnam in 2016 and 40 per cent of goods displayed are now sold in the country, he added.

Japan Fair 2017 is exhibiting 76 products introduced in Vietnam by Japanese companies for the first time through 260 stores and supermarkets such as Family Mart, MINISTOP and AEON. 

Products have high demand but low supply in Vietnam. In addition to main products such as confectionery, juices, and ice cream, Japanese enterprises will also introduce traditional comics for Vietnamese children at this year’s fair.

Mr. Yamanouchi Hirohisa, Head of the Marketing and Product Department at Family Mart, said the strengths of Japanese products are advanced production lines, good quality and safety. Products for children also have eye-catching designs.

“Family Mart’s revenue growth has been sustainable in recent years, of which confectionery and ice cream produced in Japan are popular among Vietnamese children,” Mr. Hirohisa said. “Products made from tea and juices are also favored by consumers.”

The number of Japanese products accounts for 10-20 per cent of all products at Japanese retailers in Vietnam. In the years to come, Japanese enterprises will continue to introduce products such as fruit and functional foods, to expand the market and meet the increasing demand of Vietnamese consumers.

In a recent interview with local media, Mr. Koji said that Vietnamese consumers’ desire for Japanese products coupled with a strong flow of Japanese capital into services, consumption, and cuisine have created a driver for the development of Vietnamese businesses.

When bringing products to Vietnam, Japanese businesses have adapted them to fit local tastes and have also worked with Vietnamese material suppliers to reduce costs and lower prices.

One of Japan’s largest supermarket chains in Vietnam, AEON, has given top priority to selling Vietnamese products. Eighty per cent of goods on its shelves are made in Vietnam, with the remainder imported from Japan and elsewhere.

According to a representative from AEON Vietnam, Japanese retailers want to bring high-quality Vietnamese products to consumers, so their presence is a great opportunity for Vietnamese commodities to use the distribution systems of large retailers.

In the first ten months of this year, Vietnam’s exports to Japan reached $13.7 billion, up 14.7 per cent year-on-year, while imports from Japan reached $13.3 billion, up 8 per cent. In 2016, according to the General Department of Vietnam Customs, Vietnam - Japan trade turnover reached $29.6 billion, up 4 per cent over 2015. Export turnover from Vietnam to Japan reached $14.6 billion, up 3.9 per cent over 2015.

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