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Japanese cosmetic brand DHC now in Vietnam

Released at: 10:35, 14/01/2019

Japanese cosmetic brand DHC now in Vietnam

Photo: Belie JSC

Brand signs agreement with Belie JSC as official distributor.

by Ngoc Lan

The Belie JSC signed a strategic cooperation agreement with Japanese beauty product provider the DHC Corporation on January 12 in Hanoi to officially become an exclusive distributor in Vietnam.

The two sides expect the signing to open up a new development phase for Vietnam’s cosmetics sector and is an opportunity for DHC to expand cooperation and relations in Vietnam and the region.

Mr. Nguyen Manh Dung, Chairman of Belie, said the cooperation expresses its desire to search for products and prestigious brands in Japan to help Vietnamese people gain access to high quality products and ensure product safety and origin.

Mr. Gary Gauntt, Global Market Director of DHC, told VET that Vietnam is a young market and incomes are on the rise. “This provides potential for DHC’s development in the country in the future,” he added.

Belie signed an agreement to test DHC’s products in Vietnam a year ago. One year on, DHC has three official DHC showrooms and more than 100 sales points via agents nationwide.

The goal for the next three years is to open 30 DHC showrooms and have over 1,000 sales points.

With more than 40 years in the business, DHC is a global brand with a presence in ten countries and territories, many of which are seeing impressive results.

It has more than 84,000 sales points around the world and annual revenue exceeds $1 billion, with more than 15 million registered users. It expects to open more than 2,000 new sales points in the US this year.

DHC’s product lines focus on natural treatments that incorporate ingredients drawn from nature, minimizing the use of ingredients that might irritate the skin. More than 800 types of cosmetics are available. In field of health food, DHC supports healthy daily living through 553 products.

Its four laboratories in Japan undertake a broad range of basic research activities and seek to develop products with an emphasis on safety and efficacy.

The brand has continuously occupied the No. 1 position in Japan for online sales of cosmetics and functional foods for 19 years (2000-2018).

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