Danish furniture retailer's new outlet in Cau Giay joins month-old outlet in Long Bien.
Global furniture brand JYSK from Denmark, under a franchise agreement with its Vietnamese partner NeatClean JSC, opened its second store, at Mandarin Garden in Hoang Minh Giam Street, Cau Giay district, Hanoi, on November 27, following its first store at Aeon Mall Long Bien in the capital’s Long Bien district a month ago.
“Vietnamese customers welcomed JYSK’s products from the early days,” Mr. Doan Hong Hai, Chairman of NeatClean, told a press conference just before the grand opening ceremony. “We expect to open 10-20 JYSK stores in Vietnam over the next three to five years, depending on consumer behavior and reaction.” NeatClean’s business strategy targets middle-class customers, providing furniture services such as consulting and design and interior décor for houses and apartments at as low a cost as possible.
JYSK stores are found in many countries around the world and the company is working on expansion plans, according to Mr. Frederik Kroun, JYSK’s Franchise Director. “This year we have opened stores in four new countries, including Vietnam,” he said.
Regarding competition in Vietnam, which has many furniture items produced by local manufactures, Mr. Kroun hopes that local customers will love the Scandinavian products with their light style and bright colors. “What we have seen in many countries is that many people like the light Scandinavian style we have,” Mr. Kroun told VET. “We believe Vietnamese customers are similar.”
According to Mr. Nguyen Quoc Vinh, Director of NeatClean, a package of JYSK furniture to fill a two bedroom apartment with an area of 80 sq m would cost VND150-200 million ($6,700-$8,900) on average.
JYSK is the leading furniture retailer in Denmark and has more than 2,200 stores in over 40 countries. Established in 1979 by Mr. Lars Larsen, it sells a wide range of products, such as mattresses, furniture, and interior décor items.
NeatClean JSC was founded in April 2015 by Mr. Nguyen Quoc Vinh and Mr. Doan Hong Hai, who also founded Canifa, one of the famous Vietnamese fashion brands. Both have over 20 years experience in the retail market.