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Kantar reveals top FMCG brands in Vietnam

Released at: 20:11, 19/05/2015

Kantar reveals top FMCG brands in Vietnam

Unilever the most popular brand in rural areas while Vinamilk led the way in urban areas.

by Doanh Doanh

Unilever led the rankings of the most-chosen brand in Vietnam’s rural areas in the latest Kantar Worldpanel annual Brand Footprint report, released today.

The giant global fast-moving consumer goods (FMCG) manufacturer saw its products selected more than 388 million times annually in rural Vietnam and shone brighter than any other brand with almost 100 per cent market penetration.

Unilever owns top brands in Health & Beauty and Home Care, with P/S, Omo, and Sunlight. In urban areas it secured second place in the rankings, being purchased 57 million times over the past year.

Vinamilk led the rankings of the most chosen brand for the third year in urban areas. The local dairy leader owns a wide range of food and beverage brands, including Vinamilk, Ong Tho, and Ngoi Sao Phuong Nam, which were chosen over 70 million times in 2014 by 97 per cent of urban households.

Masan picked up second place in rural areas and third place in urban areas, mostly thanks to its popular Nam Ngu sauce brand.

The top manufacturers in the Urban 4 Key Cities and Rural Vietnam revealed by Kantar Worldpanel’s Brand Footprint 2015 are:

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