Fashion brand signs MoU to tackle counterfeit products.
Louis Vuitton has become the first international fashion brand to prevent the circulation of counterfeit products in Vietnam, after signing an MoU with the Hanoi Market Management Bureau.
This is the first ever MoU signed between the Bureau and a company to protect intellectual property rights in the country. Ms Valérie Sonnier, Louis Vuitton’s Global Intellectual Property Director, welcomed “the strengthening of such cooperation between the private and public sector through the signature of this MoU.”
Through its controls, seizures, awareness and education programs, the Bureau aims to protect citizens in a climate of healthy competition free from illegal practices, whereas Louis Vuitton makes a long-term commitment to providing its anti-counterfeiting expertise as well as training sessions to customs officers, increasing the exchange of information between the public and the private sector. Fighting counterfeits has always been part of Louis Vuitton’s business strategy, protecting creativity and defending the rights of designers, artists and consumers.
Both parties will also work closely together to target individuals and organizations that manufacture, store, sell, circulate or advertise goods bearing counterfeit trademarks and goods infringing on intellectual property rights.
Since 1854 Louis Vuitton has brought unique designs to the world, combining innovation with style and aiming for the finest quality. Today, Maison, its distributor in Vietnam, remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories, which are as creative as they are elegant and practical.