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Max Mara opens first store in Vietnam

Released at: 11:15, 30/10/2015

Max Mara opens first store in Vietnam

Italian luxury fashion brand to open outlet in Hanoi's Trang Tien in December.

by Thu Hoang

Following the successful distribution of global luxury brand Christian Louboutin in Vietnam, international fashion distributor Maison JSC has officially announced the opening of the first store of Max Mara, an Italian premium brand, at 25 & 27 Trang Tien, Hanoi, in December.

“The forecasted economic situation for Vietnam is among the factors that drove our decision to expand our fashion network,” said Ms. Pham Thi Hong Nhue, Director of Maison Hanoi.

The arrival of individuals and foreign enterprises and the emergence of potential domestic customer groups are positive signs for the proliferation of the high-fashion segment. “All of these elements will consolidate our business operations and positively contribute to the retail segment,” Ms. Nhue added.

Savills Vietnam assisted Maison in finding a strategic location for Max Mara.

On an area of 200 sq m at international standard, the two new stores of Max Mara and Christian Louboutin will create a chain of prominent shopping destinations in the downtown area, continuing to satisfy the luxurious tastes of the city’s shoppers.

The Max Mara store is now in the final stages of decoration to welcome customers during the year-end festive season.

Founded in 2002, Maison JSC has been an exclusive distributor of world famous brands in Vietnam with more than 60 stores, including Topshop / Topman, Mango, Karen Millen, Coast, Warehouse, Oasis, Charles & Keith, Pedro, Accessorize, Havaianas, Bebe, NYS, Miss Selfridge, Dorothy Perkins, MAX&Co., and now Max Mara.

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