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Mekong Capital invests in Ben Thanh Jewelry

Released at: 14:21, 08/05/2017

Mekong Capital invests in Ben Thanh Jewelry

Source: Precia

$7.6 million investment from MEF III to go towards Ben Thanh building on its existing retail brand and launching its new line of PRECITA fine jewelry.

by Linh San

Mekong Capital has announced that the Mekong Enterprise Fund III (MEF III) has committed to invest $7.6 million in the Ben Thanh Jewelry Joint Stock Company (BTJ); the fourth investment announced for MEF III.

With the investment from MEF III, BTJ will build on its existing retail brand to launch a new chain of fine jewelry in Vietnam called PRECITA. “BTJ used to be a 100 per cent State-owned company specializing in manufacturing, processing, importing and exporting jewelry,” said Ms. Shipra Jain, CEO of BTJ, who has 16 years of jewelry retail and e-commerce experience. “After its equitization in 2003, it has achieved great progress and has chosen MEF III as its strategic investor because of the added value the fund and its management company, Mekong Capital, will bring.”

“Looking at some of the successful investments Mekong Capital has made in the past, we are positive that this relationship will bring a new beginning for BTJ and take it to new horizons of success and growth.”

“We are very excited about the fund’s investment in BTJ, one of oldest companies in gold and gemstone retail in Vietnam,” said Mr. Chris Freund, Partner of Mekong Capital. “The company’s competitive edge is a dedicated and professional management team with experienced international and local experts. We believe that with Mekong Capital’s well proven approach towards adding value as a shareholder, called ‘Vision Driven Investing’, and its extensive network of international experts and resources, BTJ will improve their operations and deploy best international practices.”

With the launch of the PRECITA brand, BTJ is looking forward to redefining industry value standards for customers and product integrity. PRECITA focuses on beautiful designs imported from major jewelry markets and the latest Western trends, together with exclusive local designs for local customer needs.

A member of the Ben Thanh Group, Ben Thanh Jewelry was founded in 1987 and is one of the oldest companies in gold and gemstone retail in Vietnam. Seeing the huge potential of Vietnam’s jewelry market, especially in design and customer experience, in 2016 it recruited a group of professional managers from large jewelry markets and multinational companies to join its management team and develop the PRECITA range of fine jewelry.

Through PRECITA’s beautiful pieces, BTJ rekindles and celebrates love. PRECITA is committed to quality, integrity and exquisitely designed jewelry to make the jewelry purchasing process a memorable experience for customers who wish to embrace their love. In every piece of PRECITA jewelry, customers will carry a little piece of the heart of their loved ones. PRECITA’s advantages come from a professional leadership team, highly experienced international experts with many years in major jewelry markets, and longstanding relationships with state-of-the-art international suppliers.

Launched in May 2015, MEF III is a private equity fund and currently has $112.5 million in committed capital. It focuses on investments in consumer-driven Vietnamese businesses such as retail, restaurants, consumer products, and consumer services.

MEF III typically targets investments ranging from $6-15 million and can make both minority and buy-out investments. It applies Mekong Capital’s well proven approach towards adding value as a shareholder, which is grounded in the Vision Driven Investing framework and Mekong Capital’s extensive network of international experts and resources.

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