Photo: Wrap & Roll
$6.9 million investment comes as fund recognizes chain's increasing popularity.
Mekong Enterprise Fund III - managed by Mekong Capital, the private equity fund manager - has invested $6.9 million in the Wrap and Roll Restaurant Joint Stock Company.
“The founders and management team of Wrap & Roll have done an extraordinary job at establishing Wrap & Roll as a proven concept with urban consumers in Vietnam and Singapore,” said Mr. Chad Ovel, Partner of Mekong Capital. “They have successfully created Wrap & Roll as a modern way to enjoy authentic and healthy Vietnamese food.”
“In Wrap & Roll we see an unusually strong commitment to continuously developing their management systems and the capabilities of their management team,” he went on. “We believe that with Mekong Capital’s previous experience investing in and adding value to the Golden Gate Group, combined with Wrap & Roll’s ten years of operating in the market, we will have a successful story to tell and to be proud of locally and internationally.”
The $112-million Mekong Enterprise Fund III, which was launched in June 2016, is a private equity fund focusing on consumer-driven businesses such as retail, restaurants, consumer products, and consumer services in Vietnam. The Fund particularly focuses on companies that are committed to building up strong management teams.
“We found Mekong Capital to be a credible partner to help us to grow sustainably,” said Ms. Nguyen Thi Kim Oanh, CEO and Chairwoman of Wrap & Roll. “It not only funds the company but also supports it with strategic consultancy in many management fields, such as human resources, restructuring, management practices and corporate finance. These are the key factors that make a company grow sustainably in a changing and fiercely competitive market and in expanding our chain internationally.”
Mr. Ovel said that Wrap & Roll has been built with the application of best practices and systematic processes seen in large international restaurant chains, which provide a foundation for the company to continue to open new restaurants at a rapid rate.
The Wrap & Roll Joint Stock Company was established in 2006. As at June 2016 it had eleven Wrap & Roll restaurants in Hanoi and Ho Chi Minh City and four franchise locations in Singapore. Several more restaurants will soon open in both Hanoi and Ho Chi Minh City. The company also plans to launch a new concept restaurant chain in 2016 to address a different segment of the market in Vietnam.