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MobiFone TV channel changes brand identity

Released at: 14:41, 28/04/2016

MobiFone TV channel changes brand identity

Change came on April 26 and won't effect existing services.

AnVien - MobiFone Television changed its brand name and logo to MobiTV from April 26.

The change was approved by the Ministry of Information and Communications (MIC) and will not affect the company’s existing services.

Earlier this year MobiFone announced the acquisition of AnVien in preparation for its focus on mobile, TV, retail sales and media.

AnVien entered the PayTV market in 2011 and offers both terrestrial and satellite digital television services. It has eight channels and more than 700,000 subscribers.

Figures from MIC show that total revenue in the Pay TV market reached more than VND9.6 trillion ($430.9 million). The market has about 9,500 employees and 9.9 million subscribers.

Source: VNS

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