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Mobile approach taking hold

Released at: 17:15, 05/06/2015

Mobile approach taking hold

Many Vietnamese enterprises are using mobile phones and apps as part of their business strategy.

by Hoai An

There has been a slight improvement in using mobile phones and mobile apps in business and internal processes have been enhanced at many enterprises in Vietnam, according to a recent survey by the International Data Corporation (IDC) released at the Vietnam Enterprise Mobility Breakfast Briefing 2015 on June 3.

Some 67 per cent of the 80 Vietnamese enterprises in the survey have already introduced mobile apps. Most are still in the exploration and experimentation stage in their mobile approach, at 28 per cent, while 24 per cent acknowledge positive results from mobile apps in the workplace. About 13 per cent consider a mobile approach to be a strategic development, while 19 per cent saw the potential of a mobile approach but did not judge its importance highly.

“Smartphone penetration in Vietnam brings enterprises a positive perspective and strategy about adopting a mobile approach to improve business efficiency,” said Mr. Vo Le Thanh Tam, Senior Market Analyst, Mobile Devices, at IDC Vietnam. “Enterprises in Vietnam realize the importance of mobile apps and have started to have specific policies and strategies to deploy apps for their business.”

The survey also showed that Vietnamese firms have started to launch horizontal business apps, implement mobile-specific processes for external business operations, and introduce lines of business apps. They also recognize the security threats and investment needed in IT.

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. After more than 47 years it has around 1,000 analysts providing global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries.

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